We are proud to share the launch of a truly meaningful project: RealWorks, in close collaboration with our sister brand RealMinds, has brought to life the groundbreaking Elidor Solidarity Monument: On Our Own Way, a global first for Unilever’s Elidor brand (known internationally as Sunsilk).

Transforming Art, Technology & Community into Purpose

This unique initiative transformed paintings created by young women affected by the earthquake into a living, evolving monument of hope. These deeply personal artworks, filled with messages of resilience and solidarity from all over Türkiye, were elevated through the power of real-time generative AI. As RealWorks, we were honored to lead the development and implementation of the generative AI component, handling the entire process end-to-end, from data integration to real-time visual output.

A Fusion of Creativity, Innovation & Solidarity

The project combined multiple layers of creativity and technology. Accompanied by a special musical composition from Karsu, the dynamic monument was further enriched with solidarity messages collected from Elidor’s Instagram community. This interplay of human expression and cutting-edge AI resulted in an artwork that was not only visually striking but also emotionally resonant, a powerful tribute to collective healing and empowerment.

Purpose at the Heart of Innovation

This project reflects our shared belief that technology, when guided by purpose, can serve as a bridge between art, communities, and meaningful social impact. We are incredibly proud to have supported RealMinds in bringing this vision to life and to contribute to a project that showcases the transformative potential of creativity, solidarity, and innovation.

Here’s to many more purpose-driven initiatives where the power of real creates connections that matter, between technology and humanity, between brands and communities, and between hope and action.