A global first from RealWorks Global brands!

RealWorks Technology & RealMinds have unveiled their latest project for Unilever's Elidor brand (globally known as Sunsilk) marking a global first.

Under the banner 'Elidor Solidarity Monument: On Our Own Way', we transformed paintings drawn by young women affected by the earthquake into a dynamic work of art. Using real-time working generative AI, these hope-themed paintings were enriched with Karsu's special composition and integrated with solidarity messages received via Elidor's Instagram page.

Here's to many purpose-driven projects where the power of real serves as the bridge between technology, art and communities.